The more this Brian Williams story plays out, the more ridiculous it seems. Unless NBC knows something the rest of us don’t, a six-month suspension seems pretty draconian. (But not draconian enough for those demanding he be fired.) I don’t really have a...
Storytelling is one of the most powerful ways to engage and persuade an audience. But not if you’re telling the same old stories we’ve all heard a thousand times before. You need to tell truly original stories — otherwise, people will tune you out. Here’s What Not to...
Storytelling has become one of the most overused, misused and abused concepts in business today. People play fast and loose with the definition of story. So what is a story? The first step in figuring that out what a story is, is understanding what a story is not. A...
I hate to be the one to break the news, but your brain lies to you. Constantly. The good news is, you can use that knowledge to your advantage in telling your story. And storytelling is one of the most powerful ways to engage your audience and get them to act, whether...
President Kennedy’s iconic “we choose to go to the moon” speech, which I watched the other day near the anniversary of his death, offers important storytelling tips for anyone trying to explain complex ideas to a general audience. Watch the video (or...
On Monday I led a 90-minute storytelling workshop in New York for a CEO and his direct reports. They were trying to work out how to rally and unite their employees, but I came away with something, too: what I’m modestly calling A Grand Unified Theory of...
