The Hokey Pokey as a Blueprint for Life

The Hokey Pokey as a Blueprint for Life

It didn’t matter who you were — Martin de Maat believed in you. Martin was a teacher and administrator at Second City. He died in 2001, about a year before I started taking classes there, but he left behind an indelible legacy. By all accounts, he was a...
You Can’t Stand Out By Fitting In

You Can’t Stand Out By Fitting In

When it comes to “Communication Don’ts,” lawyers are the gifts that keep on giving. Now I’ve got nothing against lawyers. I’ve worked with hundreds of them – literally. But they are, by nature, conservative and risk-averse. They go for the safe choice....
Is Fear Holding You Back?

Is Fear Holding You Back?

Fear of standing out. Of looking different. Of being laughed at. That, I believe, is the source of most of the bland, uninspired websites and videos and other tactics we see. Several years ago I was working with a small law firm. The newer, younger attorneys wanted to...

The Kids Are Alright

I tell you, the kids these days. They’ve got an entitlement mentality. They don’t believe they should have to pay their dues. They think if they’ve done something once they’ve learned it and shouldn’t have to do it again. They get bored...
PR Is Only As Stressful As You Make It

PR Is Only As Stressful As You Make It

For years, “PR executive” has been listed high among the most stressful occupations — Number 2, in fact. Yes, I know — take that, neurosurgeons and air traffic controllers! This year, somehow, it dropped all the way down to Number 7, behind...
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