I went to see the Book of Mormon on Sunday and it was as hilarious as everyone has said. But I was just as struck by something I saw in the program. It’s no secret that the church takes a lot of heat in this show. And this was their response: a series of...
The Internet has ruined quotations for me. I love inspirational quotes as much as the next guy. I even collected a bunch of them on the subject of communications and put them in a video. But enough is enough. Some people’s Twitter and Facebook feeds consist of...
Such sad news this weekend. Josh Brent, a Dallas Cowboys football player, got into an accident that killed his best friend. On one hand, it’s another all-too-ordinary story of a drunk driving fatality. But something extraordinary happened. Something you hardly...
I honestly don’t know how some social media “stars” keep up with it — tweeting, blogging, Facebooking constantly throughout the day. I’m fortunate to work for myself, and on days when I’m not in meetings or on a hot deadline, I can...
SNL producer Lorne Michaels once famously said, “We don’t go on [the air] because we’re ready, we go on because it’s 11:30.” I cited that in my book as a lesson for business: big public events drive accountability. Too often it’s...
Marketing, of course, is all about knowing your audience. And there’s probably nothing that takes more sensitivity than marketing to families who have lost a loved one. This is a solicitation I received promoting video/photography services at Arlington National...
