SNL producer Lorne Michaels once famously said, “We don’t go on [the air] because we’re ready, we go on because it’s 11:30.” I cited that in my book as a lesson for business: big public events drive accountability. Too often it’s...
When I went searching for Hemingway’s fabled Two-Hearted River in 1994, there was only one paved road in all of Luce County, Michigan. My poor little Honda bounced along rutted dirt at 15 mph, with huge pickups blazing past, their drivers wondering what the hell...
Marketing, of course, is all about knowing your audience. And there’s probably nothing that takes more sensitivity than marketing to families who have lost a loved one. This is a solicitation I received promoting video/photography services at Arlington National...
My father died last week, after a heartbreaking, years-long battle with Alzheimer’s. It was not unexpected, yet it hit me a little harder than I thought, even after all this time to prepare. My sister and I delivered the eulogy, and it was both the writing and...
LinkedIn Answers is a pretty neat tool. People post questions on certain topics, like PR or Writing, and the LinkedIn universe offers answers. It’s a great way to get your questions answered and it’s useful for people who want to position themselves as...
