10 Immutable Laws of Email Marketing

10 Immutable Laws of Email Marketing

Everybody’s into email marketing these days, from big businesses to entrepreneurs, from musicians to writers. It’s no wonder—it’s one of the most effective marketing tactics there is. And with tools like Constant Contact and Mail Chimp, anyone can do it. And that’s...
What is a Story? Here’s What It’s Not

What is a Story? Here’s What It’s Not

Storytelling has become one of the most overused, misused and abused concepts in business today. People play fast and loose with the definition of story. So what is a story? The first step in figuring that out what a story is, is understanding what a story is not. A...
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