Why Stories are the Key to Persuasion

Why Stories are the Key to Persuasion

What can an elephant teach us about the art of persuasion? Plenty. Emotion is the six-ton beast stomping all over our desire for logical, rational thought. And that’s why stories are such an effective tool for influencing and persuading others. What’s...
Got 3 Hours? Become a Better Storyteller

Got 3 Hours? Become a Better Storyteller

The audiobook edition of Unleash the Power of Storytelling is now on sale! Learn how to use stories to advance your career, build your business and improve your life — all while driving or working out or shopping. Look for it at your favorite audiobook retailer:...
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